AMTRAK

Overview: A campaign project I worked on with two other interns based on a brief provided by Crowbar Awards. Our integrated campaign positions Amtrak as an eco-friendly, stress-free, and comfy alternative to road and air travel — focusing on how riders can enjoy a vacation before their vacation.

Details: Designed mockups (web design, interactive, OOH, digital, etc.) for our pitch deck.

WON THE 2023 BRONZE CROWBAR AWARD

Role: Graphic Design / Art Direction / Ad Campaign

Team:
Creative: Julie Lee
Strategy: Elena Juarez Arellano
Account: Cole Zoland

WEBSITE MOCKUP

Idea: The website would allow passengers to upload and search for photos of the views and food that other users have taken from their Amtrak trips. It would also include a carbon footprint tracker and more info on Amtrak’s sustainability plan.

Users can see how much carbon emissions they saved on their Amtrak trip instead of by flying or driving.

The map would also include the locations of Amtrak’s pop-up installations.
(see below)

By using the site, users can earn a discount for their next Amtrak trip.

INTERACTIVE INSTALLATIONS

Idea: By launching pop-up installations in Amtrak’s most popular destinations, people can interact with some of the amenities that Amtrak has to offer, including the comfortability of their train seats, delicious meals, and beautiful views.

OUT-OF-HOME (OOH) ADS

Idea: Targeting airports across the U.S., we can use our competitor’s disadvantages to our advantage to emphasize Amtrak’s stress-free travel experience. The ads would be placed in certain areas of the airport, targeting specific problems that travelers face on airplanes while highlighting Amtrak’s amenities.